Kenya

Kenya straddles the equator on Africa’s east coast, anchored by Nairobi - the capital, and one of the continent’s major aviation and MICE (business events) hubs, home to the Magical Kenya Travel Expo (MKTE).

Beyond the capital, the country’s draw is its landscape: the Great Rift Valley’s chain of soda and freshwater lakes, the open savannah of the Maasai Mara, and over 500km of Indian Ocean coastline around Mombasa and Diani. Wildlife tourism (the annual wildebeest migration in particular) sits alongside a growing coastal-leisure and cultural-heritage offering aimed at international trade buyers.